Mechanicsville Kia is a Proud Sponsor of AWADD’s Football Fest 4

Mechanicsville Kia is thrilled to announce that we are the presenting sponsor of AWADD’s Football Fest 4! Join us for what is shaping up to be (once again) one of the most exciting community events of the season. This is the only Richmond festival dedicated to sports fans that includes live music from local bands, sticky nugs eating competition, the race heard around the world, and a full football season preview hosted by AWADD and Friends!

Saturday, August 29 at River City Roll from 4 to 8 p.m. — come out, bring the family, and celebrate the start of football season with us. Whether you are a die-hard fan counting down the days to kickoff or just looking for a great way to spend a Saturday evening with good people, Football Fest 4 is the place to be.

We Are Giving Away a Tailgate Prize Package Live at the Event

That is right. One lucky winner will be walking away from Football Fest 4 with our Tailgate Prize Package, awarded live at the event. Not entered yet? There is still time. Test drive any new Kia at Mechanicsville Kia before August 28 and you will be automatically entered for your chance to win. Come see us before the big day and make sure you are in the running.

At Mechanicsville Kia, being part of this community is something we take seriously. Sponsoring events like Football Fest 4 is our way of showing up for Richmond the same way Richmond has shown up for us. We are grateful for every customer, every neighbor, and every fan who has made us Richmond’s number one selling Kia dealer in 2026, and events like this are our way of giving back.

We hope to see you on August 29 at River City Roll. Stop by the Mechanicsville Kia tent, say hello to our team, and let us help you celebrate the start of a great season. Go team!